Paid Social Campaigns (Facebook & Instagram)
Conversion-focused paid social campaigns that combine precise audience targeting, strong creatives, and reliable tracking.
What We Deliver
- Facebook & Instagram Campaign Strategy and Management
- Campaign Planning and Ongoing Optimization
- Audience Research, Segmentation, and Retargeting Flows
- Creative Direction for Hooks, Visuals, and Ad Variations
- Pixel, CAPI, GA4, and Event Tracking Setup
- Funnel Performance Reporting with CRO Recommendations
Why Paid Social
Paid social helps you generate demand, stay visible through longer buying journeys, and convert warm audiences efficiently.
- • Reach qualified audiences by interests, behaviors, and lookalike models
- • Test creative angles quickly to identify what drives action
- • Retarget engaged users across Facebook and Instagram
Creative + Targeting Social Strategy
Winning social campaigns require a clear message, creative testing velocity, and event-level tracking. We align campaign objectives with your funnel, build segmented audiences, and run structured creative experiments to improve conversion rates over time.
Audience and Funnel Architecture
We map cold, warm, and hot audiences, then structure campaigns by funnel stage to control spend and move users from awareness to conversion.
Creative Testing and Tracking Discipline
We test hooks, formats, and offers in weekly cycles while validating conversion events through Pixel, CAPI, and analytics to keep optimization signals accurate.
Every decision is tied to measurable outcomes: cost per lead, cost per purchase, conversion rate, and revenue contribution.
The result is a scalable paid social system that consistently produces qualified leads and profitable customer acquisition.
Our Process
Discovery
Define goals, funnel stages, and priority offers for Facebook and Instagram campaigns.
Build
Set up targeting, campaign structure, ad sets, creatives, and conversion tracking infrastructure.
Optimize
Run creative and audience tests, refine placements, and improve CPA through weekly iterations.
Scale
Increase investment in profitable segments and expand high-performing campaigns across markets.